Thinking about and planning how your website will contribute to the marketing of you organization has become increasingly important. Integrating your website with social media and planning how content will be created edited and maintained typically requires a strategic approach that may include the following:

  • Identify audience & goals
  • Identify existing content
    • Conduct a content Audit
  • Identify content that needs to be created/edited
  • Define how content will be structured
  • Identify content owners/authors
  • Define workflow and governance
  • Create/edit content
  • Moderate & maintain
  • Analyse and re-strategize